Background
Simple Minds are back. Jim Kerr and Charlie Burchill
have brought 80's band members Derek Forbes and Derek Forbes
back into the fold, marking a return to their roots.
Theie new album Neapolis (literally 'new city') draws on all the elements that made
Simple Minds a cutting edge force in music. Their early albums featured strong industrial funk grooves and driving bass lines,
making them true pioneers of early 80's dance music.
By the early 80's they had established themselves as a major act, grduating quickly to huge stadium status.
From 1984's Sparkle In The Rain to their last release 1995's
Good News From The Next World all their albums have debuted at either Number 1 or 2
in the chart.
Single 1 - Glitterball - Released March 2nd
A strong track - showing the band's new direction. Formatted to include excellent mixes of classic tracks. Remixers are
all major fans of the band and have produced mixes that show the relevance of Simple Minds' heritage to the 90's
dance scene.
Formats: 2 CDs (to form double-pack) including 1998 remixes of
Waterfront,
Love Song,
I Travel and
Don't You (Forget About Me). Remixers include
Fila Brazilia, Union Jack, Philadelphia Blunz, Jam & Spoon. Also available on cassette.
Album - Neapolis - Released March 16th
Formats: CD, Limited Edition enchanced CD including Glitterball and
exclusive interview - all in special tin - and cassette.
Marketing
Video
Shot at the astonishing and award winning Guggenheim Museum in Bilbao. The first filming of any sort allowed at the museum. The band put
in a first-rate performance with the remarkable building and some of the major art exhibitions as a backdrop.
Ads
Q (2x half-pages)
Time Out (half-page)
National Press: Mirror / Sun / Independent / Guardian
Music Week
Big Wig (Scotland)
Flyposters
60x40 and 30x20 - National - extra weight in London and Scotland.
3 phases:
w/c 9.02 Simple Minds
w/c 16.02 Simple Minds plus photo
w/c 23.02 Simple Minds Glitterball plus photo
Club
Mail-out - national clubs and student venues - mixes selected to appeal to different clubs, mail-out to be organised accordingly.
Web-site action
Barn new supertechnological web-site. Launch 26th January with exclusive tracks. Other exclusives will include web-cast and chat-line.
Ads
Big Issue (Scotland)
Q
GQ
Empire
National Press
Plus more tbc.
Outdoor
Bus fronts in Glagow (March)
Flyposters in London/Scotland
60x40 and 20x30 - album image.
Radio
Virgin Radio heavyweight campaign w/c 9th March.
Selected Simple Minds days at ILR.
Press and Promotion Highlights
The band have made themselves available for a whole raft of activities.
Confirmed so far:
National Lottery
This Morning
Top of the Pops
TFI Friday
VH1 Artist of the Month (March) - including live concert
Virgin Radio session
Q
Express Saturday Magazine cover
News of the World - Sunday magazine
Vox
Uncut
Guardian
Sunday Times
Plus many more and reviews too...
The presenter's back page included Mike Pattenden's DotMusic interview which
had been published the previous December.
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