- Celebrate: The Collection was prompted by Universal Record's
desire to maximize the market for their newly acquired back catalogue from EMI Records
(and, in turn, Virgin Records).
- Therefore the Celebrate: The Greatest Hits +
compilation was condensed into a single budget CD, intended for sale in diverse retail outlet
across Europe e.g. supermarkets, petrol stations. The target was the casual purchaser, someone
who wouldn't have bought the 2CD and 3CD sets, but would be tempted to try out a single, cheaper offering.
- Unlike the US and Canadian versions of Celebrate: The Greatest Hits +
(which was pure record company) and the ICON compilation (which was
again pure record company), this CD was compiled by Simple Minds and their management.
- The artwork was also changed slightly with designers Peacock tinting the background orange.
More symbolic were the album's credits where the Virgin old-guard were replaced by new
Universal personnel. Along with Classic Album Selection,
it represented the start of a major reissue campaign.
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