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videos | sanctify yourself

director
Keef


producer
Keefco


studio
Ewart TV


genre
Performance


comments
A vibrant, colourful video, Sanctify Yourself showed off an early Once Upon A Time performance in glorious Technicolor, shot from a plethora of cameras, which seemed to be positioned at every conceivable angle.

Filmed at the Forest National, Belgium (on either the 11th or 12th December), concert goers were given a freebie performance of Sanctify Yourself before the gig proper started.

And then, for some reason, they decided to pepper the video with a collection of black and white visual vignettes. The switch from full saturated colour into bleak black and white was startling; the heat of the stage performance also contrasting with the cold, snowing scenes shot outside. But this was only half the story as the inserts were quite bizarre.

The idea mustíve been to recreate Anton Corbijn's black and white shots of the band. This lead to a sequence of scenes where the band adopted odd poses or performed strange choreographed moves. Some of results were also unexpectedly amusing e.g. Jim popping up from behind a bush with a dove or wrestling with a newspaper in a gusty town square.

Director Keef was a veteran of the "pop promo" game having worked with Paul McCartney, Kate Bush and Blondie. I do occasionally wonder if the Sanctify Yourself video would've been better without the inserts, but it wouldn't have been half as interesting.




availability
Seen The Lights - A Visual History Promo DVD Seen The Lights - A Visual History DVD


the kids said:
Jim's on fire!


collectors' information
Original promo videos are now extremely rare. My copy includes on-screen timer and opening countdown clock. It's also labeled "Sanctify Yourself" + Inserts which suggests an earlier version didn't include the black and white segments.




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