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once upon a time: promo jigsaw

  • Virgin didn't press up any promotional versions of the album but did produce something rather special.

  • They commissioned Event Merchandising Ltd to produce a jigsaw of the forthcoming album cover. Part of the company's A Framed Game range, it comprised a 12"x 12" plastic frame in which 225 magnetic square pieces were set.

  • The jigsaw was sent out shrink-wrapped with a Virgin press release included on the back.

  • The jigsaw was initially randomly arranged - and the press release challenged anyone to put together the complete sleeve. This would've been a difficult job before the release of the album.

  • Many were sent out as promotional gimics, but some were offered as competition prizes through music magazines.

  • It isn't known how many were produced. But they've always been fairly rare which suggests a run of 300 or less.